April 23, 2025
Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...
April 4, 2025
From B2B to BwB: Why the Future Belongs to Brands That Build With, Not For, Their Customers
There’s a growing shift happening in how we sell, how we partner, and ultimately, how we grow. And it starts with a simple truth hiding in plain sight: People don’t want to be sold to—they want to build something with you.The classic B2B dynamic—where vendors pitch, buyers listen, and decisions are made in isolation—is breaking down. What’s emerging in its pla...
March 19, 2025
Beyond omnichannel: why CDP-powered optichannel marketing is your next strategic move
Buzzwords come and go, but few terms stand tall, shaping our marketing strategies for years. "Omnichannel" has been a popular word, and marketing concept for over 10 years, and while it certainly revolutionised how we think about customer engagement it’s daunting and challenging to execute. Now, there's a new approach gaining momentum and spark...
March 3, 2025
5 Must-have Skills for Marketers To Leverage AI for Better Customer Experience
As we step further into 2025, AI is no longer a futuristic concept—it is the defining factor in customer experience and revenue growth. While the market is flooded with AI-powered tools promising revolutionary changes, the true differentiator isn’t just technology adoption—it’s developing the skills to strategically integrate and optimize AI to drive business outcome...
November 14, 2024
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
by Katrin Lewandowski, Senior Marketing Director at SALESmanagoThe year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles su...
September 3, 2024
eCommerce Booms and Stagnates
By Brian Plackis Cheng, CEO at SALESmanago Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand...
March 14, 2024
CDPs: Not Equal, but Specialized: Here’s What You Need to Know When Choosing One
by Greg Blazewicz, CEO at SALESmanagoA heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry defini...
August 31, 2023
Doubling Down on Empowering Marketers and Pioneering Fresh Pathways to Cultivate Customer Relationships
As summer is coming to an end, it is an opportune moment to reflect on what we have achieved so far this year. Undoubtedly, 2023 has brought forth its fair share of challenges across the e-Commerce industry. As a strategic partner in our customers’ success, SALESmanago is even more dedicated to supporting their pursuit of fostering valuable relationships with sho...
February 10, 2023
9 lessons from a startup founder who bootstrapped his way from $0 to $20 million
Do you know how much venture capital (VC) firms invested in startups in the last couple of years? Well, global venture funding might have dipped to $22 billion in November 2022 but rose to a record $675 billion in 2021 with VC investment in startups worldwide.