April 22, 2025
It Walked So It Could Run: AI Key to Traffic, Social Commerce Scales, Giants Fall - 18% drop in stock values
Trends speed up, as we closed the first quarter, we saw shifts in the digital marketing landscape. With the rise of generative AI, the explosive growth of social commerce, and the looming struggles facing global e-commerce giants, it’s clear: the rules of engagement are changing again and faster than ever. This month, we explore three pivotal trends that are reshapin...
April 2, 2025
Top 10 Eye-opening Statistics about Hyper-segmentation You Need To Know in 2025
Segmentation has been around for a long time, but for years, it was like an unpolished diamond—rough, inconsistent, and often overlooked. However, with the rise of AI, machine learning, and shifting consumer expectations, hyper-segmentation has become the game changer that modern businesses can no longer ignore. Segmented campaigns can drive up to
March 25, 2025
How AI, Emotional Spending, and Smart Discounts are Rewriting Marketing Playbooks
In our digital world, the rules of engagement are being rewritten at lightning speed. Today's consumers aren't just buying products—they're seeking personalised experiences, emotional connections, and intelligent interactions that cut through the noise. Join us as we unpack three game-changing trends: from generative AI transforming social comm...
December 9, 2024
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maxi...
February 29, 2024
As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?
In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. ...
October 6, 2023
Composability has always been a trend in eCommerce, but all-in-one no-code solutions and Generative AI make it a blast
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end marketing platform c...
September 1, 2023
From Value Creation to Value Expansion in eCommerce: Leveraging CDP and Marketing Automation for Meaningful Engagements
In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies.
August 16, 2023
Marketers: Be like Barbie. But Don’t Forget to Think Like Oppenheimer.
In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior lies a strategic, data-driven...
November 9, 2021
Buy-now-pay-later services are flourishing. How they are changing the eCommerce experience
Buy now, pay later purchase model is nothing new, but somehow now is booming, and the steady increase of its market share at a CAGR of 13.23% is expected. The consumers demand it, as research shows, and t...