March 27, 2025
Spring Cleaning: Why Data Hygiene Is Essential for eCommerce Success in 2025
Spring is here, and it’s time for eCommerce businesses to refresh and declutter—not just their offices, but also their data strategies. In this article, we’ll explore the critical importance of data hygiene and how Customer Data Platforms (CDPs) play a key role in cleaning up and op...
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March 13, 2025
#Growth Hack Series: How to Create Killer Product Recommendations in Minutes
You're a marketing professional drowning in customer data, yet struggling to create meaningful connections. Your recommendation strategies feel like throwing darts blindfolded—sometimes you hit, but mostly you miss. Sounds familiar? Then keep on reading because we’ve built a supportive engine after talking to hundreds of marketers, just like you.
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February 11, 2025
#Growth Hack Series: Unlock Hidden Revenue with AI-powered Transactional Segmentation
In eCommerce, segmentation is the cornerstone of effective marketing. It means, the most valuable marketing insights are already hiding in your customer data. Yet somehow, most businesses struggle to categorise their customers beyond basic demographics. Without advanced segmentation, you risk burning your resources.
February 5, 2024
Getting in Bed with AI? Remember, Safety First!
In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future of cybersecurity in the age of AI. So,...
![5 [turbo] effective segmentations for even small eCommerce](/assets/5-[turbo]-effective-segmentations-for-even-small-ecommerce.png)
January 4, 2024
5 [turbo] effective segmentations for even small eCommerce
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a silver lining! Now, even the sma...
November 27, 2023
Diminishing Customer Data Debt in eCommerce: 10-step Strategic Approach with CDP Collaboration
Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt.The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to harness the power of data for enh...
July 20, 2023
Cultivating Success: How Growth Intelligence Blossoms in Home and Garden eCommerce
The world of eCommerce has experienced tremendous growth in recent years, revolutionizing the way we shop for various products. One sector that has particularly thrived in this digital landscape is the home and garden industry. As more consumers turn to online platforms for their home improvement and gardening needs, businesses in this sector are faced with u...
January 11, 2023
Do the work of ten expert marketers all at once! Understanding the difference between a Workflow that works – and one that doesn’t
Lean Marketing requires efficiency, but such a title may seem outrageous. It turns out, it is not an over-the-top expectation, but actually a solution. You can do this – if you have a proper Workflow. In this article, we will explain what Workflow is, how it works, who is responsible for its efficiency, and ultimately – how to take advantage of it.
November 16, 2021
Comprehensive guide to NFT current use and future perspectives in eCommerce at the end of 2021
As NFTs market rises, so do uncertainty, if the new technology is really good and able to support a sustainable business model. However, most of the articles in the matter of utilizing NFTs for eCommerce purposes lack the fundamentals necessary to grasp the nature of NFTs. Maybe this is the reason why some eCommerce brands are already making use of NFTs while...