Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Pilot WP, the innovative streaming platform offering over 100 channels without contracts or additional advertisements, has achieved remarkable results through their marketing automation strategy, with a staggering 392% increase in last-click transactions year-over-year and a 370% boost in supported sales during the same period. By implementing intelligent customer segmentation and personalised website content through SALESmanago, the company has successfully enhanced customer relationships across multiple touchpoints.
Their omnichannel approach, including dynamic exit pop-ups and targeted campaigns during major sporting events like Euro 2020 and World Cup 2022, has yielded impressive metrics - a 94% growth in monitored contacts and a 55% improvement in mass email open rates. How did this streaming service transform its marketing approach to achieve a remarkable 250% increase in automated campaign transactions? Read the full case study below.
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