#Growth Hack Series: Turn Visitors into Customers with On-site Personalisation

Welcome to the next frontier for conversion: on-site hyper-personalisation. This isn't about token gestures; it's about transforming your website from a static, one-size-fits-all storefront into a dynamic, intelligent environment that adapts to every single visitor. This article is your practical guide on how two powerful tools—recommendation frames and pop-ups—can be mastered to create these experiences, turning casual visitors into loyal customers.

Why Generic eCommerce is No Longer an Option

Let's put it bluntly: delivering a generic on-site experience is no longer just a missed opportunity; it's a direct path to lost revenue. This is especially true in today’s economy, where every brand fights for customers’ attention. In this crowded market, on-site personalisation is no longer a matter of opinion—it's a commercial necessity.

>> Read other growth hack article: AI Recommendations in Fashion eCommerce

The Customer Expectation

Modern consumers don't just appreciate personalisation; they demand it. A lack of relevance is a major point of friction that can quickly lead to a lost sale. According to research from McKinsey, a staggering 76% of consumers get frustrated when they don’t receive personalised interactions. In a world of infinite choice, a generic experience is a clear signal to your customer that you don't understand their needs.

The Financial Impact

The commercial argument is even more compelling. The same McKinsey report found that companies that excel at personalisation generate 40% more revenue from those activities than average players. Effective on-site personalisation has a direct and measurable impact on your most critical KPIs, from lifting your Average Order Value (AOV) to improving long-term customer retention. It is a critical commercial strategy, not just a marketing tactic.

Your On-site Personalisation Toolkit: Recommendation Frames & Pop-ups

To execute an effective on-site strategy, you need the right tools. Two of the most powerful and versatile are recommendation frames and pop-ups.

Recommendation Frames: Your AI-powered Sales Assistant

Think of recommendation frames as your digital sales assistant, working 24/7 to guide customers to products they'll love. The goal is to move beyond simple "bestsellers" and create an intelligent journey of discovery that increases AOV, improves the user experience, and makes your customers feel truly understood.

Pop-ups: Your High-impact Conversion Tool

Pop-ups have evolved far beyond the intrusive ads of the past. When used correctly, they are valuable, context-aware engagement tools. Their role is to capture high-intent leads with valuable zero-party data, prevent site abandonment with timely, relevant offers, and drive immediate action at the perfect moment.

Putting Theory into Practice: Let’s Rock with SALESmanago Web Engagement Studio

For years, the biggest barrier to creating sophisticated on-site experiences was the dependency on developers and the lack of visual control. The new, unified Web Engagement Studio in SALESmanago platform was designed to solve this exact problem, putting the power of creation directly into the hands of the marketer.

Mastering Recommendation Frames with the New Designer

The new Recommendation Frame Designer gives you the control to build beautiful, brand-aligned frames without touching a line of code.

• Strategy first: Before you start designing, define your business goal. Are you trying to maximise clicks, maximise purchases, or maximise order value? Use this to select the right AI-powered scenario in the platform, such as a "Cross-sell" model to boost AOV.

• Full visual control: Use the intuitive drag-and-drop editor to ensure every frame perfectly matches your brand identity. Customise fonts, colours, shadows, and CTAs to create a seamless on-site experience.

• Mobile-first design: Don't forget to switch to the mobile view within the designer. This allows you to create a separate, optimised layout, ensuring a flawless experience for the majority of your traffic who shop on their phones.

Mastering Pop-ups with the New Creator

The new Pop-up Creator transforms how you engage with visitors and collect data.

• Capture valuable data: Use the new creator to design engaging, multi-field forms to collect valuable zero-party data. Go beyond just an email address—ask about your customers' interests, preferences, or purchase intentions to fuel your future personalisation efforts.

• Deploy with precision: Use advanced display settings to trigger your pop-up at the perfect moment. An exit-intent offer for a user whose cursor is leaving the page is one of the most powerful ways to recover a potential sale.

• Brand consistency is key: Ensure your pop-ups feel like a natural, helpful part of your site. Use the visual editor to align the design perfectly with your brand, which builds trust and encourages interaction.

The Strategic Advantage: Why a Unified Studio Matters

Having both of these powerful creators in one unified studio is a strategic advantage that delivers tangible business benefits. It allows your marketing team to become more agile and responsive, accelerating your time-to-market by launching new on-site campaigns in minutes, not days, without the dependency on developers. This unified control ensures total brand consistency, allowing you to perfectly match every pop-up and recommendation frame to your brand identity, which builds trust and creates a seamless user experience. The combination of precision targeting for pop-ups and AI-powered scenarios for recommendations creates a powerful engine for growth, proven to boost conversions and AOV. 

Operationally, by empowering your marketing team with self-service tools, you reduce costs by significantly lowering the volume of requests sent to support or development teams. Ultimately, this approach simplifies your MarTech stack, consolidating multiple tools into a single, efficient workflow that streamlines your entire marketing operation.

From Clicks to Customers: Taking Control of Your On-site Experience

With modern, no-code tools like the Web Engagement Studio, the era of marketers being dependent on developers to create powerful, revenue-driving on-site experiences is over. The ability to design, launch, and optimise your pop-ups and recommendation frames in a matter of minutes puts you in full control of the customer journey where it matters most: on your own website.

This isn't just about making things faster; it's about a fundamental shift in agility and strategy. By leveraging these tools, you can test new ideas, respond instantly to market trends, and continuously refine your approach based on real-time data. This empowerment transforms the marketing team from a campaign-execution service into a true engine for growth.

The power to transform your website from a static storefront into a personalised conversion engine, turning casual visitors into loyal, high-value customers, is now, quite literally, in your hands.

Visual Summary