SALESmanago Launches AI-powered Lifecycle Engagement Platform to Tackle Fragmented Customer Journeys

The move follows SALESmanago’s expansion through its acquisitions of conversational marketing platform Leadoo and customer engagement powerhouse Thulium, combining their strengths to create Europe’s most comprehensive AI-powered solution for mid-market and eCommerce brands. The platform, now serving 3,600+ customers, enables brands to engage, convert, and retain customers by unifying every stage and channel of the customer lifecycle.

The platform is already delivering tangible results. In financial services, customers who begin a loan application but abandon it are automatically reminded via email, SMS, or web push, while agents follow up with calls if needed, significantly improving completion rates. Equally, in eCommerce, abandoned shopping carts are recovered through AI-driven reminders, and high-value customers receive personalised cross-sell and upsell offers, driving repeat purchases and higher average order value. 

Unlike traditional marketing automation tools, the Lifecycle Engagement Platform seamlessly connects marketing, conversion, sales, and service, empowering brands to turn every touchpoint into revenue and deliver personalised, AI-driven experiences at scale. Built with top-tier security and proactive protections, the platform ensures that customer data is safeguarded at every step of the journey.

“With this launch, we’re not just evolving our product, we’re defining and owning a new category,” said Michael McNeal, VP of Product at SALESmanago. “From first touch to long-term loyalty, our Lifecycle Engagement Platform unifies tools marketers, sales, and service teams need into a single AI-driven ecosystem. It’s the comprehensive solution for brands that want to drive maximum value from their customer interactions and provide exceptional customer experiences.”

By solving one of the biggest challenges facing mid-market companies - fragmented customer journeys - SALESmanago’s platform enables more measurable and profitable engagement across every interaction.