SALESmanago has today announced the launch of a new unified, AI-powered Lifecycle Engagement Platform designed to address one of the biggest challenges for mid-market and eCommerce brands: fragmented customer journeys. By connecting marketing, sales, and customer service into a single intelligent ecosystem, the platform turns every interaction into measurable business outcomes.
The move follows SALESmanago’s expansion through its acquisitions of conversational marketing platform Leadoo and customer engagement powerhouse Thulium, combining their strengths to create Europe’s most comprehensive AI-powered solution for mid-market and eCommerce brands. The platform, now serving 3,600+ customers, enables brands to engage, convert, and retain customers by unifying every stage and channel of the customer lifecycle.
The platform is already delivering tangible results. In financial services, customers who begin a loan application but abandon it are automatically reminded via email, SMS, or web push, while agents follow up with calls if needed, significantly improving completion rates. Equally, in eCommerce, abandoned shopping carts are recovered through AI-driven reminders, and high-value customers receive personalised cross-sell and upsell offers, driving repeat purchases and higher average order value.
Unlike traditional marketing automation tools, the Lifecycle Engagement Platform seamlessly connects marketing, conversion, sales, and service, empowering brands to turn every touchpoint into revenue and deliver personalised, AI-driven experiences at scale. Built with top-tier security and proactive protections, the platform ensures that customer data is safeguarded at every step of the journey.
“With this launch, we’re not just evolving our product, we’re defining and owning a new category,” said Michael McNeal, VP of Product at SALESmanago. “From first touch to long-term loyalty, our Lifecycle Engagement Platform unifies tools marketers, sales, and service teams need into a single AI-driven ecosystem. It’s the comprehensive solution for brands that want to drive maximum value from their customer interactions and provide exceptional customer experiences.”
By solving one of the biggest challenges facing mid-market companies - fragmented customer journeys - SALESmanago’s platform enables more measurable and profitable engagement across every interaction.
Share with Your Community
Latest posts
January 27, 2026
Customer Engagement Platform vs CRM: What's The Difference For eCommerce (and Which Do You Need)?
People often compare customer engagement platforms vs CRM as if they're interchangeable. They're not. That misunderstanding is how brands end up with great tools that still produce chaotic customer experiences.A CRM helps your team manage customer records and internal workflows. A
January 26, 2026
New Year, New ROI! Essential Habits for eCommerce in January 2026
Welcome to the January 2026 marketing "training floor." As personal trainers for your digital strategy, our role is to ensure your business doesn't just "show up" for the January rush but possesses the structural integrity to sustain high-performance growth throughout the year.In the
January 22, 2026
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, wri...