Salesmanago Blog | eCommerce Marketing, Automation & AI Insights

Jabonarium's mission is clear: to provide the ingredients, tools, and knowledge for truly natural and tailored cosmetics. This dedication to personalisation extends beyond their products and into their customer communication strategy, with key objectives focused on generating leads, boosting click-through rates (CTR), increasing revenue, and ultimately improving their return on investment (ROI).

To achieve these ambitious goals, Jabonarium leveraged the robust features of SALESmanago, implementing a multi-faceted approach that unified customer data and automated key communication flows.

By consolidating customer data from multiple sources, Jabonarium gained a 360-degree view of their customers, enabling more personalised targeting.

Turning Abandoned Carts into Recovered Revenue:

One of the first areas of impact was tackling abandoned carts. By implementing automated abandoned cart recovery campaigns through SALESmanago, Jabonarium effectively re-engaged potential customers who had shown strong purchase intent. The results speak for themselves: in the last 12 months, these campaigns generated 1,202 transactions and a remarkable 68,327 EUR in sales. This demonstrates the power of timely and relevant communication in recapturing lost revenue.

Welcoming New Customers and Nurturing Loyalty:

Recognising the importance of a strong first impression, Jabonarium implemented automated welcome campaigns for new subscribers. These campaigns not only introduced new customers to the brand's ethos but also nurtured their interest, leading to impressive results. Over the past year, welcome campaigns contributed to 1,829 transactions and a significant 81,405 EUR in sales. This highlights the effectiveness of automated onboarding in driving initial conversions and building a loyal customer base.

Winning Back Lapsed Customers:

Customer churn is a reality for any business. To combat this, Jabonarium utilised SALESmanago's win-back campaign capabilities to re-engage inactive customers. These targeted efforts proved fruitful, resulting in 358 transactions and 20,576 EUR in sales over the last 12 months. This showcases the value of proactively reaching out to past customers with compelling offers and reminders of the brand's value proposition.

The Power of Consistent Communication

Beyond automated campaigns, Jabonarium also leveraged mass email newsletters to keep their audience informed and engaged. These regular communications, likely sharing valuable tips and product updates, proved to be a significant revenue driver, contributing to 3,901 transactions and a substantial 211,617 EUR in sales in the last year. This underscores the importance of consistent and relevant communication in driving ongoing sales.

Manuel Moreno Gomez, CMO at Jabonarium, highlights the platform's strengths:
"For me, the best thing about this platform is its email automation workflows. They offer enormous flexibility, I would say, among the best in the market. Likewise, their support team is excellent." 

This testimonial underscores not only the power of SALESmanago's technology but also the value of the support that empowers Jabonarium to effectively utilise its features.

Looking Ahead: Personalisation and Segmentation are Key

Jabonarium is not resting on its laurels. They recognise further opportunities for growth by implementing more personalised email campaigns based on user behaviour and preferences. Integrating content from their blog into email communication will provide added value to their audience. Furthermore, they are keen to leverage the RFM (Recency, Frequency, Monetary) module in SALESmanago for even more granular customer segmentation, unlocking powerful cross-selling opportunities and ensuring customers receive the most relevant offers.

SALESmanago: A Partner in Growth

Jabonarium's success story is a testament to the power of combining a unique brand vision with the right marketing automation tools. By leveraging SALESmanago's flexible email automation, targeted pop-ups, landing pages, A/B testing capabilities, and dedicated support, Jabonarium has not only met its initial objectives but has also laid a strong foundation for continued growth and deeper customer relationships. Their journey demonstrates how a focus on personalised communication, powered by SALESmanago, can truly cultivate natural growth and a loyal customer base in the dynamic beauty and pharma industry.

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