Salesmanago Blog | eCommerce Marketing, Automation & AI Insights

About Audiosales

Audiosales, Italy's premier distributor of audio, video, lighting, and rigging solutions, has been bridging manufacturers, partners, and customers since 1996. With a team of 15 people and 10 local sales representatives across Italy, they serve diverse clients from rental companies to cruise ships, clubs to exhibition spaces, and broadcast networks to stadiums.

The Challenge: Amplifying Digital Presence

With the launch of their new e-commerce website, Audiosales faced a turning point. Their existing setup, limited to basic email marketing, couldn't deliver the personalized experience their sophisticated clientele demanded. They needed to orchestrate a seamless transition from simple DEMs to a comprehensive marketing automation strategy that could handle complex customer journeys and segmentation.

Composing the Perfect Solution

Working closely with SALESmanago, Audiosales crafted a multi-layered approach to digital transformation. The journey began with strategic lead generation through carefully designed touchpoints across their digital presence. This foundation supported the implementation of intelligent segmentation strategies, allowing Audiosales to truly understand and respond to their customers' unique needs and interests.

The transformation went beyond basic automation. By integrating sophisticated email marketing campaigns with smart workflow automation, Audiosales created a harmonious blend of personalized communication and strategic engagement. Their abandoned cart recovery system, in particular, became a cornerstone of their revenue optimization strategy, turning potential losses into consistent wins.

Solutions Implemented with SALESmanago:

• Lead Generation Enhancement -strategic deployment of pop-ups, implementation of targeted form

• Advanced Segmentation - custom segmentation rules, automated tagging system

• Email Marketing Optimization - personalized campaign creation, automated workflow implementation

• Revenue Recovery - sophisticated abandoned cart campaigns, strategic follow-up sequences

Key Results

The results of this digital transformation tell a compelling story of growth and engagement. In less than a year, Audiosales witnessed a remarkable surge in their business metrics that exceeded expectations. Their total sales soared by 148%, while their average order value increased by an impressive 61%, demonstrating the power of personalized customer engagement.

The impact of automation was particularly striking in their email marketing performance. Open rates jumped by over 26% compared to their pre-SALESmanago period, with automated emails consistently outperforming mass communications. This success extended to their customer base, which grew steadily by 2-6% monthly, maintaining an exceptional 91% opt-in rate – a testament to the quality of their engagement strategy.

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Growth Partner: A Journey with SALESmanago

The collaboration between Audiosales and SALESmanago exemplifies the power of strategic digital transformation. Starting from basic email marketing, they've evolved into a sophisticated marketing automation operation, focusing on three key development areas:

• Database Expansion: Increasing monitored contacts

• Advanced Automation: Implementing complex workflows

• Customer Loyalty: Enhancing retention strategies

Customer Speak

"We are working together with Filip since day one and we have always felt his attention and support, ranging from training for our marketing team to technical assistance on some of our precise requests for SALESmanago features. The cooperation also involves the communication agency Magilla for the design of the automation strategy."

~ Stefano Sandri
Marketing Office, Audiosales

This case demonstrates how SALESmanago's comprehensive marketing automation platform helped Audiosales transform their digital marketing approach, achieving remarkable growth and establishing a foundation for continued success.