Category 'What's New'

61% of marketers love their martech this Valentine’s Day, yet 92% say the relationship is too complex
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February 12, 2026

61% of marketers love their martech this Valentine’s Day, yet 92% say the relationship is too complex

New research from SALESmanago reveals that reporting and easy onboarding are top of the list of most-loved martech featuresDespite this, complexity is driving marketers to fewer, smarter platforms

SALESmanago ramps up AI and messaging tech to redefine eCommerce marketing in 2026
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January 20, 2026

SALESmanago ramps up AI and messaging tech to redefine eCommerce marketing in 2026

New capabilities empower marketers to craft personalised WhatsApp templates, automate customer experiences with AI, and deploy dynamic CTAs that boost engagement and revenue

Personalisation is essential for eCommerce success, yet a quarter of marketers are missing Black Friday opportunities
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November 20, 2025

Personalisation is essential for eCommerce success, yet a quarter of marketers are missing Black Friday opportunities

New SALESmanago research reveals that 27% of marketers struggle with personalising offers during Black Friday, even though 99% see it as key to eCommerce successExecution is also a challenge for them, with almost half (47%) time-poor or “just about coping”

SALESmanago appoints Phil Draper as CEO  to spearhead martech innovation and global growth
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November 13, 2025

SALESmanago appoints Phil Draper as CEO to spearhead martech innovation and global growth

Draper will further strengthen SALESmanago’s AI capabilities & mission to help brands create seamless, data-driven customer experiences at scaleHe joins having spent over a decade at DotDigital, holding positions including CMO and General Manager EMEA

SALESmanago Launches AI-powered Lifecycle Engagement Platform to Tackle Fragmented Customer Journeys
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October 28, 2025

SALESmanago Launches AI-powered Lifecycle Engagement Platform to Tackle Fragmented Customer Journeys

SALESmanago has today announced the launch of a new unified, AI-powered Lifecycle Engagement Platform designed to address one of the biggest challenges for mid-market and eCommerce brands: fragmented customer journeys. By connecting marketing, sales, and customer service into a single intelligent ecos...

Marketers Confident in MarTech But Almost All Still Underutilise Key Features, Survey Reveals
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September 23, 2025

Marketers Confident in MarTech But Almost All Still Underutilise Key Features, Survey Reveals

New research from SALESmanago finds almost all (99%) marketers say there are capabilities in their martech stack that they’re not using, while the majority (62%) say they only use 50%-75% of available featuresNearly half of marketers (47%) feel time and capacity constraints leave them barely coping with their workloads, while just...