September 3, 2025
Important Updates to Our Main Services Agreement Regarding the EU Data Act
As your trusted partner in growth, we are committed to staying ahead of the regulatory landscape to ensure your business is always compliant and competitive. In line with this commitment, we are proactively updating our Main Services Agreement (MSA) to align with the new EU Data Act.
August 26, 2025
Integrating Marketing Automation Tools: From Costly Chaos to a Cohesive Growth Engine
The modern marketing stack presents a paradox for business leaders: you've invested in a suite of powerful, best-in-class marketing tools, each promising to revolutionise a different part of your business. You have a brilliant tool for email, another for on-site search, and a third for customer support. Yet, despite the significant investment, they don't co...
August 18, 2025
The 8 Best AI Tools for Ecommerce to Drive Revenue and Retention
Walking into the world of AI tools for ecommerce feels a bit like being a kid in a sweet shop with unlimited pocket money. There are endless shiny options, from AI copywriters that promise perfect prose to chatbots that never sleep. But for a business leader, this excitement can quickly turn into a strategic headache.
July 31, 2025
How to Actually Measure ROI from Personalisation in Marketing Automation
Proving the financial return on personalisation is one of the most sophisticated challenges in modern marketing. While the impact is often felt intuitively—in higher engagement and happier customers—translating that value into hard revenue figures is notoriously difficult. The problem lies in our measurement models. We are applying simple, campaign-based metri...
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July 28, 2025
5 Critical Marketing Automation Mistakes Costing You Sales
You've invested in a powerful marketing automation platform. You were promised a well-oiled machine that drives revenue while you sleep. So why does it feel like you're stuck in second gear, wrestling with complex workflows and seeing disappointing results?Here’s the secret the marketing automation industry doesn’t always advertise: the problem is ra...
May 23, 2025
Bringing Happiness Principles into Online Shopping
We often talk about conversion rates, AOV, and CLV in the world of eCommerce. These metrics are undoubtedly important. But what if we shifted our focus slightly, drawing inspiration from a seemingly unrelated field … like the science of happiness?