August 27, 2025
August's Low Tide: Trends' Seabed
August has a unique rhythm, doesn't it? It's the low tide of the business year. The frantic waves of the first half have receded, and for a brief moment, the seabed of our industry is exposed.This quiet period is our chance to walk the sand and see the underlying structures we usually can't: The shifting channels of influence, the new habits etc...
July 28, 2025
Your Holiday eCommerce Trends Check-in
It’s late July. The out-of-office is on, and your mind is on switching off. But as you prepare to rest and reboot, what about your eCommerce store?Leaving it unattended can feel a lot like leaving the house and spending your entire holiday plagued by a single thought: Did I turn the iron off? Except this is a very important, revenue-generating iron.
June 24, 2025
Trends To Tune up for Summer Success
June marks a pivotal moment for marketers. Summer campaigns are in full swing, consumers are dreaming of holidays, and the mid-year point offers a perfect opportunity to review what's working and what isn’t. Whilst it’s tempting to ease off the accelerator in summer, smart marketers use this time to fine-tune their strategy for maximum impact.But where sh...
May 23, 2025
Trends: May Those 4 Be with You!
This May 2025, while Star Wars & Fantastic 4 might find themselves unexpectedly vying for eyeballs against the viral surge of 'Italian Brainroot,' the digital marketing landscape is bracing for its own major league showdown. We're witnessing a potent resurgence of traditional headaches now clashing with entirely novel threats. Is your strategy read...
April 22, 2025
It Walked So It Could Run: AI Key to Traffic, Social Commerce Scales, Giants Fall - 18% drop in stock values
Trends speed up, as we closed the first quarter, we saw shifts in the digital marketing landscape. With the rise of generative AI, the explosive growth of social commerce, and the looming struggles facing global e-commerce giants, it’s clear: the rules of engagement are changing again and faster than ever. This month, we explore three pivotal trends that are reshapin...
April 2, 2025
Top 10 Eye-opening Statistics about Hyper-segmentation You Need To Know in 2025
Segmentation has been around for a long time, but for years, it was like an unpolished diamond—rough, inconsistent, and often overlooked. However, with the rise of AI, machine learning, and shifting consumer expectations, hyper-segmentation has become the game changer that modern businesses can no longer ignore. Segmented campaigns can drive up to