March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
February 4, 2026
AI Marketing Automation for Mid-Market eCommerce: What Actually Works in 2026
Everyone's suddenly an AI expert. Your inbox is full of "revolutionary AI-powered marketing platforms" promising to 10x your revenue while you sleep. Your CEO forwarded you three articles about ChatGPT last week. And you're sitting here wondering: what am I actually supposed to do with all this?
January 22, 2026
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, wri...
January 15, 2026
#Growth Hack Series: Avoid "Zero-result" Dead Ends Using AI Product Discovery
We have all been there. You have a specific image in your head: a mid-century modern armchair in teal velvet, or a dress with a very specific floral pattern. You go to an online store and type "blue chair" or "flower dress". The results? Hundreds of irrelevant items that force you to scroll for twenty minutes. Or worse: "No results found.&quo...
October 27, 2025
How to Supercharge Every Stage of Your AI Lifecycle Marketing
Alright, let’s cut to the chase. Blasting out random campaigns? That’s old news. If you’re serious about growth, you need to think: Lifecycle Marketing. It’s about playing the long game, treating customers like actual humans, not just numbers on a spreadsheet. But how do you actually do that for thousands, maybe millions of people without losing your...