
SALESmanago appoints Phil Draper as CEO to spearhead martech innovation and global growth
Draper will further strengthen SALESmanago’s AI capabilities & mission to help brands create seamless, data-driven customer experiences at scaleHe joins having spent over a decade at DotDigital, holding positions including CMO and General Manager EMEA
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#Growth Hack Series: Meet Your Customers Where They Are with Native WhatsApp Integration in SALESmanago
For eCommerce marketers there is just one and most fundamental question they ask themselves every day: how to reach our customers. The best teams have a whole arsenal of tools: email campaigns, website personalisations, mobile push or SMS messages. But there is one tool that, in skilled hands, can ...

Thulium’s Customer Centre is Now Fully Integrated with the SALESmanago Platform
Understanding customers is complicated. Their feelings, thoughts, and actions are individualistic and often unpredictable. Delivering the best possible experience is the core ambition of every eCommerce brand, and our aspiration is to deliver the platform that meets this ambition. For this purpose, in July 2025,

Setting the Standard: Why Security Leadership Matters in Your Lifecycle Engagement Platform
In the age of AI, hyper-personalisation, and the vast volumes of customer data required to power them, choosing a Lifecycle Engagement Platform (LEP) is one of the most critical strategic decisions a business can make. Beyond the bells and whistles of features and functionality, the non-negotiable foundation must be world-class security and unwavering legal complianc...

SALESmanago Launches AI-powered Lifecycle Engagement Platform to Tackle Fragmented Customer Journeys
SALESmanago has today announced the launch of a new unified, AI-powered Lifecycle Engagement Platform designed to address one of the biggest challenges for mid-market and eCommerce brands: fragmented customer journeys. By connecting marketing, sales, and customer service into a single intelligent ecos...

The Q4 Horror Show: eCommerce Trends Aren't Just Ghosts
October is here, and with it, the official start of the Q4 "horror show." For marketers and eCommerce leaders, this season is always a fright—peak budgets, high-stakes campaigns, and the terrifying prospect of missing a target.But whilst many are spooked by digital 'ghosts' and mythical metrics, the truly scary (and exciting) things are hap...