March 27, 2025
Spring Cleaning: Why Data Hygiene Is Essential for eCommerce Success in 2025
Spring is here, and it’s time for eCommerce businesses to refresh and declutter—not just their offices, but also their data strategies. In this article, we’ll explore the critical importance of data hygiene and how Customer Data Platforms (CDPs) play a key role in cleaning up and op...
November 14, 2024
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
by Katrin Lewandowski, Senior Marketing Director at SALESmanagoThe year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles su...
July 8, 2024
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to cr...
May 23, 2024
How Granny Made AI deployment Look Silly. Short Rant About Real Intelligence
Google is stuffing powerful new AI tools into tons of its existing products and launching a slew of new ones. Experts point out it’s a high-risk strategy, given that AI language models have numerous flaws with no known fixes. But this is Google. We, marketers working across operations of all possible sizes, are exposed to far more trivial risks while jumping ...
February 29, 2024
As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?
In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. ...
March 5, 2023
4 Things About Performance Measurement Every Marketer Should Know, Explained
Successful development of any activity requires effective and precise performance measurement. Surprisingly various researches and surveys point out that eCommerce marketers find their abilities in this matter lacking. In this article we will explore 4 problems and trends related to performance measurement – and point to solutions that will make your marketin...
November 15, 2022
Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don’t optimise now
74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO
